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Radio Advertising Agency Veterans Jeff Small and Brett Astor Publish New Book 'Direct Response Radio'
In their new book Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising, radio advertising experts Brett Astor and Jeff Small provide a no-nonsense, straight-to-the-point guide for businesspeople who want to achieve profitable growth through radio advertising.
The Top 10 Keys to Creating Great Radio Ads
New article from Strategic Media delivers insights from a decade of direct response radio advertising experience.
